As technology advances it is imperative that I keep up with the advances and place it within my real estate business to market homes and stay cutting edge to provide the best service to my clients.
The best marketing tool in my opinion since the Internet is the QR (Quick Reference) code. You know those square codes that can be scanned with your smart phone. I have now introduced the QR code in most of my marketing materials including my business cards, house signs along with all other hard copy marketing materials. The QR code on the house signs are the best allowing people driving by to scan the code on the sign for information on that property.
Social networks are also a great way to get additional exposure for my listed homes for sale. Twitter is currently my favorite as I have amassed a large following of people other real estate agents in the Las Vegas area as well as all over the country so posting information on a specific home for sale is literally broadcast all over the country. Additionally, of course I use Facebook to gain additional publicity for homes I have listed for sale.
Technology doesn't stop on the customer side either. I use the latest technology to help me be more productive and save time. My latest gadget attaches to my smart phone and allows me to open lock boxes from my phone so I don't have to carry a separate key box when showing homes.
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